If you’ve ever come to a website while shopping online, you have probably landed on a sales page. Especially if you were looking for a software, high-ticket item, or a product seen while scrolling. In fact, this page is probably what inspired you to whip out your credit card or cough up some information. WhatContinue reading “How to Build The Best Landing/Sales Page”
Since launching the Google Advertising platform, the questions surrounding the platform have grown into straight up myths. Digital Savvy will knock out a few of the most common Myths about Google Ads.
When starting out as a business, I thought I knew exactly who my target audience was. Women small business owners between 21-35 who listened to good music, were down to earth, and wanted to grow their business online. Welp – as it works out.. I was totally wrong. Not something I usually like to admit,Continue reading “Developing the Perfect Target Audience ~ Magic or Mania?”
Have you ever visited a website to look at a pair of shoes? Say you put the shoes in your online cart, and decide not to buy at that exact moment for whatever reason. Then, moments later you are being followed by an online ad for that pair of shoes. Coincidence? Stalking? Nope.. Just remarketing!Continue reading “Remarketing: Creepy or Effective?”