Developing the Perfect Target Audience ~ Magic or Mania?

When starting out as a business, I thought I knew exactly who my target audience was. Women small business owners between 21-35 who listened to good music, were down to earth, and wanted to grow their business online.  Welp – as it works out.. I was totally wrong. Not something I usually like to admit,Continue reading “Developing the Perfect Target Audience ~ Magic or Mania?”

Remarketing: Creepy or Effective?

Have you ever visited a website to look at a pair of shoes? Say you put the shoes in your online cart, and decide not to buy at that exact moment for whatever reason. Then, moments later you are being followed by an online ad for that pair of shoes. Coincidence? Stalking? Nope.. Just remarketing!Continue reading “Remarketing: Creepy or Effective?”