Developing the Perfect Target Audience ~ Magic or Mania?

When starting out as a business, I thought I knew exactly who my target audience was. Women small business owners between 21-35 who listened to good music, were down to earth, and wanted to grow their business online.  Welp – as it works out.. I was totally wrong. Not something I usually like to admit,Continue reading “Developing the Perfect Target Audience ~ Magic or Mania?”

Navigating Through Digital Changes in 2020

Times are changing rapidly, and more people are having to buy online to keep safe and healthy during this challenging time. Businesses are struggling to stay afloat and we need more resources available to help.

5 Tips for Social Media Success

Today, we are living in a world where we spend up to 4 hours a day (maybe even more!) scrolling through social media. We are constantly surfing through photo content on Instagram, catching up with friends on Facebook, scrolling through inspo pics on Pinterest or laughing at memes on Twitter. Especially since we are inContinue reading “5 Tips for Social Media Success”

Remarketing: Creepy or Effective?

Have you ever visited a website to look at a pair of shoes? Say you put the shoes in your online cart, and decide not to buy at that exact moment for whatever reason. Then, moments later you are being followed by an online ad for that pair of shoes. Coincidence? Stalking? Nope.. Just remarketing!Continue reading “Remarketing: Creepy or Effective?”