Navigating Through Digital Changes in 2020

When I first had the idea to start my own digital marketing business here in Lexington, I thought I knew exactly what people needed. Customers, right? I was wrong. You wouldn’t believe the types of questions I have gotten from business owners of all shapes and sizes. Friends starting their online boutique, neighbors promoting their crafts for the holidays, or my grandma trying to figure out how to get her iPad to work (hey Nena 👋).

People need help!

Online platforms like Facebook, or your website or even your online booking site can be overwhelming and confusing. Especially with all things moving and changing ever day, it is hard to keep up! It’s OK to ask for help and pass things along to someone who has a little more experience or the time to take on only one of the challenges you face everyday.

What can I do to help?

I knew when I started Digital Savvy that I wanted to be more than just another marketing person. I wanted to be a partner to my local business owners and clients who need help with setting up their Google My Business page, or finding someone who can regularly make updates to their current site. Times are changing rapidly. More people are having to buy online to stay safe and healthy during this challenging time. Businesses are struggling to stay afloat and we need more resources available to help.

Being able to schedule FREE marketing consultations is something I really feel strongly about. I can help you come up with a plan to market your business through advertising, or I can simply learn about your business and offer suggestions that won’t cost you a dime.

Contact me today to schedule a call or virtual meeting. I am here to make things easy for you. No matter what type or size of business you are. Talk to you soon!

Why Targeted Display Advertising is essential to your business in 2020

You have finally launched your brand-new website.. congratulations!! Now what???

Whether you are just getting started launching your brand, or if you have been around for years using traditional media.. I am talking to YOU! I may be biased, but I am loving all the targeted capabilities we now have in 2020.

Want to reach housewives looking for the perfect recipe? Want to reach guys who are into cross-fit? Want to reach kids that just moved back to your local college campus? Then targeted display is the right digital product for your business! Unlike traditional media that tends to skew towards a more seasoned age group, targeted display reaches everyone from kids who are watching youtube, to your great-grandma who just figured out how to comment on Facebook.

What is Targeted Display?

Have you ever searched for something on your desktop or phone and then days (or even moments) later, you see an ad for that very item or something similar? This is no coincidence. Your phone is definitely tracking you and what you search. This could be creepy for you as a customer, but as a business owner.. it’s a great way to reach your audience with a digital billboard!

The ads can come in many shapes and sizes.. Desktop, tablet and mobile all have different ad sizes for each platform. When working on creative, we will need to keep this in mind! The more visual the ad, the better the result. Basically, less is more!

We want to show off your brand, but the idea is for the potential customer to click on the ad and land on your website page, product, or service(s) we are promoting. Whether your goal is brand awareness, clicks to your site, or you want to actually SELL something on your page – these are a great way to do so!

How does it work?

Targeted display works by “pinging” your phone as the right customer almost daily. By signing up for emails, searching for keywords, or it seems like even thinking about a new product you might want can prompt an ad to pop up on your timeline or in your newsfeed.

For example, I have the ability to work directly with programmatic vendors that have open ad space on their websites. These include Food Network, Buzzfeed, Youtube, & even local news and other media outlets. It’s not really about the sites you visit, but more of what kind of behaviors you have online.

If you are ever wondering how you see the same or similar ads on multiple different platforms or sites, it’s because advertising on multiple channels = a bigger return on investment and can increase engagement significantly! Here are a few tactics we can use to target your target audience:

  • Behavioral – What are they interested in?
  • Demographic – What is their age, gender, job title?
  • Contextual – What kind of content do they read/look at? C
  • Geographic – Where are they located? Local or National!
  • Facebook & Instagram – Do they follow you? Are they regular users?
  • Re-marketing – Have they visited your website or searched for you before?
  • & More!

The Value of Digital Marketing

Am I helping answer some of your questions on why you are receiving the ads that you see? Because they are the perfect ad for you! Engaging with your local audience is so important right now. The online space may seem flooded, but sometimes people just need a friendly reminder why to shop or use your services.

In short, display marketing serves several purposes. It makes customers aware of their needs. It offers opportunities to re-invigorate potential or returning customers. It provides more reach and increases brand awareness to those who are near & dear to your business. And the best part is it is not as expensive as you would think! The average monthly campaign can reach up to 1,000 customers for only $10. What would you do with hundreds of eyeballs on your brand daily? I’ll tell ya what.. MAKE $$$!

Contact Savannah to receive a FREE online analysis & help grow your online visibility!

~ Call or text (859) 240-9717 or email me directly at savannahblank13@gmail.com ~

Does your website make you money?

This should be an easy YES or NO answer.. but it can be so much more complicated than that! The main way to make actual money on your website is to process online orders – or sell from your ecommerce platform. Another way to make $$$ from your website, is to have a functional, and responsive place online that tells your story. The easier your site is to navigate, the more users can learn about your products and more about YOU!

So, which site is right for you? The best place to start is with a functional, and simple WordPress website. This is the platform I use for every single one of my clients! Here are a few reasons why:

  1. Customizable Designs – This makes it easy for me to create a custom built site that looks as unique as your brand! This also makes it easy for me to train clients on how to get in and update their site with ease. If that scares the crap out of you, don’t worry! I can do it for you with no problem.
  2. Responsive – Your site should be built with mobile devices in mind. Most of online traffic these days comes from users on their cell phones. You probably already knew that 😉 In order to create the best experience with potential customers on the go, having a site that is easily functional makes a huge difference!
  3. SEO Friendly! – There are a lot of different functions that go into building SEO. One of the biggest is how your website talks to the Search Engines out there. Having a WordPress site is a great start to developing kick-ass SEO. Now you just need me to help get you to the top of those listings and above your competition. Want to learn more about my SEO services? Click here

Once you have created your custom-built website, another great features is to add an ecommerce ability. This can be done with a few platforms like Shopify, Woocommerce, or Square. If you sell retail or anything in-stores, your should absolutely have a place online where your customers can shop from the comfort of their own homes, or at work.. we all know you are browsing on the job!

Seller or a Teller

Once you have created your custom-built website, one thing to think about is your content. Does the website tell (aka have too much text) or sell your audience your products and/or services? These are people who have come to your site based on word of mouth, advertising, or they are searching for you directly. Why not give them the best possible place to hang out and complete a purchase or come and visit you in-store!

Speaking of content… your site should have plenty of calls to action (CTA). We want people who visit your site to learn more about your story and feel connected to your brand. We also would like them to feel inclined to purchase a little something here and there based on the flow of your site. Content can also help boost engagement by using keywords and back-linking to show up on search engines. The more you add and update content, the better. This could be anything from updating information that is already on your site, creating a blog or vlog.

The best type of content to have on your site, you ask? How about your inventory!! Adding an ecommerce feature to your website can create an addition source of income for your business. Things can work behind the scenes and all you have to do is get that “cha-ching” notification! This can be done with a few platforms like Shopify, Woocommerce, or Square. If you sell retail or anything in-stores, you should absolutely have a place online where your customers can shop on the go, from the comfort of their homes, or even at work.. we all know you are browsing on the job! And that’s OK. I support you.

A Million Reasons Why

You may need a new website. Outdated, not functional, not professional enough, you cannot access it, the list goes on. Whatever the reason may be, Digital Savvy is here to help! Even if you just want to find someone to help edit your existing site. I’m your girl. Feel free to call/text me or click here to send me an email!

5 Tips for Social Media Success

Today, we are living in a world where we spend up to 4 hours a day (maybe even more!) scrolling through social media. We are constantly surfing through photo content on Instagram, catching up with friends on Facebook, scrolling through inspo pics on Pinterest or laughing at memes on Twitter.

Especially since we are in the times of quarantine, I have noticed my screen time has gone up. Why is this happening? What can you do to grow you followers/brand online? Here are a few helpful tips I have picked up over the years.

Number 1: Organize exciting content

First of all, what you post obviously has a lot to say about you and your business. Whether you are uber-professional in what you post on Facebook or LinkedIn, you may post something a little more laid-back on Instagram for example. This is important in knowing your target audience and who your followers are. Finding content can be tricky and may take some time. But it is worth it! I have a few FREE resources available I can share with you – feel free to email me or comment on this post!

Number 2: Schedule your posts!

You have found a few pictures and captions that you are ready to post. You cannot post these all at once or this will overload your page and followers with notifications.. So what can you do? I have a solution! There are a ton of apps out there to schedule out your content in advance. You can schedule out a day, time and even include tags in your post using apps like Planoly, Hootsuite and or Sked. Now you can plan out certain days to post, but what time of day is the best to post? Moving on to #3!

Number 3: The BEST time to post content

Sprout Social and Wordprss.com say mid-week is the best time to post for most social channels:

  • Facebook: Wednesday at 11 a.m. and 1 p.m., with the most consistent engagement happening on weekdays 9 a.m. to 3 p.m.
  • Instagram: Wednesday at 11 a.m., though Friday between 10 a.m. and 11 a.m. is also good; the most consistent engagement is Tuesday through Friday, 10 a.m. to 3 p.m.
  • Twitter: Wednesday and Friday at 9 a.m., with the most consistent engagement found on weekdays between 8 a.m. and 4 p.m.
  • LinkedIn: Wednesday at 9 a.m. to 10 a.m. and at noon, with most consistent engagement happening Tuesday through Friday between 8 a.m. and 2 p.m.

Through personal research on Instagram and Facebook, it says my followers (and clients pages) get the most traction mid-day, during the week. Usually, the weekends are not as great for posting – many people are not on their phones because they are out and about. Try posting a recap of your weekend on Sunday evening. I bet you will get more likes than usual!

Number 4: How often should I post?

I recently met with my business adviser and social media expert, Kinga Mnich and I asked this very question. To keep your audience engaged, you should be posting at least 3 posts to your feed per week, and a minimum of 2-4 story posts per day! I know this may seem like a lot, but with the ability to re-post other followers and those with influence in your community, you are connecting more and more with your audience and will gain more followers and exposure for your page.

Number 5: Engage with your followers

You have done everything right so far. You have found great content, you are asking good questions to your audience and keeping things interesting! One of the great things about social media is our ability to connect. Once you put out a great post, keep up with the comments and responses. This will help you build a relationship with followers so they will want to keep engaging. Commenting on other posts gives you visibility to like-minded followers. Lastly, direct messaging has had a big impact in 2020 so far. This is a personal communication between you and a follower or potential customer. A great way to get connected and share contact information on a more private level.

How do I reach new followers?

Now you have all the tools you need to build a great social media presence and connect with your followers. Promoting events or products on Social Media outlets is exactly how to gain new followers. I have the ability to build custom audiences and create the best possible strategy to gain new followers and awareness for you and your brand.

Contact me today to receive a FREE online analysis and help grow your online visibility TODAY!

~ Call or text (859) 240-9717 or email me directly at savannahblank13@gmail.com ~

Remarketing: Creepy or Effective?

Have you ever visited a website to look at a pair of shoes? Say you put the shoes in your online cart, and decide not to buy at that exact moment for whatever reason. Then, moments later you are being followed by an online ad for that pair of shoes.

Coincidence? Stalking? Nope.. Just remarketing!

The idea behind remarketing is to get a higher percentage of visitors to convert to a sale, because they are reminded of your business even after they leave. This has become one of the most common practices used by business owners these days. Why wouldn’t you want to get in front of your customer once they have left your website?

How does it work?

Retargeting focuses on the percentage of people who did not make it to that final step of buying your product online, visiting your gallery page, or seeing your location. We can also add a remarketing tool on the search engine. So, if someone searches for your company but does not make it to your site (or even visited the competitions site!) we can serve them an ad and bring them back to your website.

Here’s what Google has to say about it: “Remarketing data is used to match your users to Google accounts, add users to remarketing lists, generate similar audiences, show dynamic ads, and to ensure your Google Ads remarketing campaigns comply with Google’s policies.” (2020). So it’s not that creepy, right? Google uses your online data you have provided to show you ads that mean the most to you. This is a good thing if you are a business. You will be reaching your target audience and those who are similar in the location provided.

Without getting to technical, Google uses a pixel to track and essentially “ping” the right users at the right time. This is to increase engagement and awareness. And, ultimately bring users to a site or page that is ideal for customer experience. That is why you have received ads for things you may have only thought or dreamed about! Google is smart, and always evolving. Which is good for you as a business owner and as a user.

Is remarketing right for me or my business?

Digital Savvy has number of clients who are currently using this strong marketing tool, and we have seen the highest CTR (click-thru rate) on this tactic alone. You work so hard to reach that target customer, why not say “Hey come back!”

To see if remarketing through Google Ads is right for you, contact Savannah today to receive a FREE online analysis and help grow your online visibility TODAY!

~ Call or text (859) 240-9717 or email me directly at savannahblank13@gmail.com ~